Digital Marketing Learnership in Cape Town

The headlines

The qualification

The Red & Yellow Digital Marketing Unemployed Learnership is an opportunity for a young person to gain an NQF-level 5 qualification while working at one of the leading EdTech companies in the world. During the 12-month programme, the learner will learn, get work experience and receive a stipend. The learner can expect to get training in everything from marketing, communications, client services, planning and control.

The Modules

Module 1

In this module, learners are introduced to core marketing concepts, shown the importance of the customer to business decision making in the 21st century and learn how to best present and communicate their ideas.

Module 2

This module explores the online revolution and the digital channels now available to marketers. Learners how shown how to use and leverage digital marketing channels.

Module 3

Learners explore paid media and learn how to plan effective campaigns across channels. They also learn to establish and manage client and agency relationships and how to negotiate and contract with suppliers for campaigns and projects.

Module 4

In this last module learners explore how to optimise campaigns and the essentials for project management and basic financial management to equip them for running campaigns and marketing projects effectively and efficiently.

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Win up to R10,000 in cash or a Samsung Cellphone!

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