The programme is broken up into four modules over 2 years (1 hour of study per day). You’ll walk away with the practical skills and in-depth knowledge you need to become a successful and professional digital marketer, as well as a NQF level 7 qualification that gives you the competitive edge.

Practical component: Each module is designed to equip you with the knowledge and skills you need to graduate the course as an effective and professional digital marketer. Real world assignments, research projects, written tests & other assessments will enable you to use and build upon your skills.

Theoretical component: You’ll learn how to formulate a marketing strategy in the digital age, how to create effective digital marketing assets, and how to use earned and paid digital marketing tactics to be a successful and professional digital marketer.

1. Marketing Strategy in a Digital Age

Digital Marketing Strategy

Market Research and Behavioural Economics

Web Analytics and

Data Mobile Marketing

2. Creating Effective Digital Marketing Assets

Project Management

Web Development

Design and UX Digital

Copywriting

Search Engine Optimisation

3. Content Marketing

Content Marketing

Social Media Strategies and Platforms

Email Marketing

Personal Branding

Presentation and Influence

4. Online Advertising and Relationship Management

Client-Agency Relationships

Digital Customer Relationship Management

Digital PR and Crisis Planning

Media Planning

Online Advertising