Advanced Diploma in Digital Marketing (ADDM)

R 66,000.00 R 64,000.00

What's the Story?

The programme is broken up into four modules over 2 years (1 hour of study per day). You’ll walk away with the practical skills and in-depth knowledge you need to become a successful and professional digital marketer, as well as a NQF level 7 qualification that gives you the competitive edge.

Practical component: Each module is designed to equip you with the knowledge and skills you need to graduate the course as an effective and professional digital marketer. Real world assignments, research projects, written tests & other assessments will enable you to use and build upon your skills.

Theoretical component: You’ll learn how to formulate a marketing strategy in the digital age, how to create effective digital marketing assets, and how to use earned and paid digital marketing tactics to be a successful and professional digital marketer.

1. Marketing Strategy in a Digital Age

Digital Marketing Strategy

Market Research and Behavioural Economics

Web Analytics and

Data Mobile Marketing

2. Creating Effective Digital Marketing Assets

Project Management

Web Development

Design and UX Digital


Search Engine Optimisation

3. Content Marketing

Content Marketing

Social Media Strategies and Platforms

Email Marketing

Personal Branding

Presentation and Influence

4. Online Advertising and Relationship Management

Client-Agency Relationships

Digital Customer Relationship Management

Digital PR and Crisis Planning

Media Planning

Online Advertising

Skills & Requirements

To qualify, you need to meet the following requirements: Have a qualification of NQF level 6 or higher Basic knowledge of marketing* If you do not meet the above requirements, we do have an RPL (recognition of prior learning) process in place at an additional admin fee. Get in touch with us for more information.

Apply Directly With Red and Yellow Creative School of Business

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What Details do I Need to Know?


28 April 2020


2 years

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Advanced Diploma in Digital Marketing (ADDM)

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