Digital marketing refers to marketing that is done using channels and platforms online via digital device. The internet is a platform used by consumers to find and share information. The internet consists of different channels that consumers can use, such as a website or a social media channel. Online, consumers are faced with information all around them. Consumers are also growing increasingly sceptical about what brands say online. In order to for a brand to really stand out from the influx of information that consumers are exposed and at the same time to appeal to the consumers, it is important to understand the best practices of digital marketing. This course will explore the many facets of digital marketing, and how to go about successfully implementing campaigns that will result in a positive outcome for your business.
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