Content and copywriting are critical to any marketing strategy. Businesses that fail to recognise their importance will be left behind.

This 12-week Digital Content and Copywriting short course covers the strategic copywriting and content creation skills necessary to plan, create and implement an effective digital content strategy.

At the end of this course you will be able to: Set up a content marketing plan Manage communities across various platforms and channels.

You will be able to build strong, trusting brand-consumer relationships.