Welcome to Marketing Strategy, a collaboration between WARC and Cannes Lions.

This course will examine the insights and methods behind successful marketing strategies and equip you with the necessary practical skills as well as templates to help you plan, execute and measure your own campaigns.

You will learn the fundamental practical methods covering everything from the research phase, to objectives, KPIs, customer journeys, to briefing and evaluation.

The best news is you’ll be learning from some of the industries best strategic leaders as well as getting exclusive inspiration from Cannes Lions award-winning case studies and research papers from the WARC archive.

Best of all this course is designed to be enjoyable and jargon-free, so everything is in plain English, no prior experience required, upon passing you’ll get a WARC / Cannes Lions certification in Marketing Strategy.