10 week media management course. Growing brands with strategic, integrated media management This media management course was developed to help media and marketing teams understand the value of an integrated channel approach to marketing. Our full-time Marketing and Advertising Communications lecturer, Di Charton, offers input from her considerable knowledge bank.
Media management means: Finding out who your audience is and how to reach them. It is also finding the mix of channels for the best possible results from your media campaigns. It is implementing post-campaign feedback and optimisation for greater success.
Consumers don’t separate digital, physical and broadcast touchpoints. They regard them as proof points or deal-breakers on a journey. The journey either ends with brand loyalty (and commercial success) or disappointment.