It is intended for persons who want to start, manage and grow a new small to medium business venture. The entrepreneur will be equipped with a variety of technical, business management and personal skills and strategies to help them succeed in the creation and sustenance of a business.

The successful candidate will develop a sound foundation of these skills and will obtain knowledge allowing him or her to explore a diverse range of entrepreneurial opportunities. Skills learnt will incorporate the understanding of the fundamentals of the new venture creation; concepts, principles and theories of motivation in a leadership context; innovative thinking to the development of the new venture; researching the viability of new ideas and opportunities; interpret financial documents and general administration knowledge; able to implement human resource and labour relations policies; have an understanding of the market mechanism in the new venture; implement action plans and manage production and operations as well as tender to secure business.