Case Study:
Digital Marketing Learnership
Flow SA and Red & Yellow
Engagements: 70 342
Applications: 8 451
Shortlisted: 24
Hired: 1
Turn around time: 6 days
About Flow
The Situation
The Task
- Number of candidates: 1
- Location: Gauteng
- Qualification: At least a Matric
- Screening criteria: Must be social media savvy
- Age: 18-25
- Ethnicity: African/Coloured/Indian
- Employment status: Currently unemployed and not studying
- Growth mindset: At least 80%
- Numeracy Test: At least 100%
- Advertising screening questionnaire: 100%
- Professional communication: 80%
- Available for interviews: Within 7 days
- Available to start: 1 March
- Stipend: R4000
The Action
At the time of the FLOW SA campaign, The Knowledge Trust had grown exponentially to just over 180 000 members with even higher engagement.The campaign strategy to find a suitable candidate was as follows:
- Access the existing community via the weekly Wednesday and Saturday newsletter which our members interact with regularly, as well as social media.
- Access our Talent Partner network located in the Gauteng
- Send targeted emails to members that have applied for similar opportunities.
- Utilize our Bounty Hunter Referral program.
Partners who helped us
The Results
The fast-paced yet thorough campaign to find 1 suitable candidate for the learnership resulted in a total of 70 342 opportunity views. The learnership received 8451 completed applications. The Knowledge Trust’s automated screening technology allowed the applications to be screened and shortlisted to 24 quality candidates. FLOW SA was able to empower one candidate into their Digital Marketing Learnership and a promising future in the world of integrated communication.
Engagements: 70 342
Applications: 8 451
Shortlisted: 24
Hired: 1
Turn around time: 6 days
